JOB PURPOSE:
Utilizing a strong campaign-oriented approach, develop, implement and oversee the Foundation’s communication strategies, which support and promote the organization and its program areas by communicating with the public, media, policy community, advocacy organizations and stakeholders of the Foundation, through printed, online, and other communication channels.
ESSENTIAL JOB RESULTS:
Assumes leadership role of Foundation’s communication functions, by developing, implementing, and supervising all aspects of an established print and online publishing operation, as well as the Foundation’s public and media relations.
Increases the Foundation’s public presence, by proactively seeking out and assisting in the development of opportunities for the President/CEO and appropriate Foundation staff to represent the Foundation externally through speaking engagements, press appearances, conferences, etc.
Assumes responsibilities for the Foundation’s website to become a key multimedia resource on aging and long-term care issues for policy makers, researchers and other interested parties, by directing web development activities, and providing creative input to improve the functional aspects of the Foundations’ website.
Assists in the management of the Foundation’s image and branding, by building awareness of the Foundation, and by ensuring a cohesive public perception of its vision, work and activities, as well as maintaining its unique credibility as a balanced and neutral source of information.
Increases the Foundation’s visibility, by communicating with national, regional and trade media covering long-term care and senior health issues, including through press releases and online communications, pitching prominent journalists, and by monitoring news coverage and external events with an eye toward opportunities for promotion of the Foundation’s work.
Ensures effectiveness and impact of the Foundation’s media campaigns, by conducting research and analyzing audiences.
Ensures consistency of communication processes and branding of Foundation products, by developing and maintaining a comprehensive infrastructure for internal communication activities, including guidelines, protocols and procedures for responding to and handling media inquiries, the development and circulation of internal and external communication materials, style and formatting consistency for written materials, and approval processes.
Contributes to team effort by accomplishing related results as needed and by managing the Foundation’s communication staff.
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| Director Communications - The SCAN Foundation Details | |
|---|---|
| Company: | The SCAN Foundation |
| Employment Type: | Full-Time |
| Relocation Covered: | False |
| Email: | |
| Education Required: | 4 Year Degree |
| Experience Required: | At least 7 year(s) |
